Bahia Shehab: A Trade in Dreams, Kartoniert / Broschiert

Blurb

"A Trade in Dreams charts one hundred years of the evolution of print media advertising in Egypt, from 1880 to 1980, examining how advertising grew, how products and brands were promoted, and how the advertisements served as a tool to "educate" consumers on what, how, and why to buy. In doing so, this book shows how consumption habits reflect political, economic, and social developments, and how the struggles of the local market against imported goods were underway long before globalization was a coined term. Lavishly illustrated with 350 illustrations, A Trade in Dreams is at once a visual feast and a compelling and accessible history of commerce and industry in Egypt"--