Anson Frericks: Last Call for Bud Light
Last Call for Bud Light
Buch
- The Fall of America's Favorite Beer
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- Threshold Editions, 02/2025
- Einband: Gebunden
- Sprache: Englisch
- ISBN-13: 9781668070901
- Umfang: 272 Seiten
- Gewicht: 395 g
- Maße: 213 x 140 mm
- Stärke: 18 mm
- Erscheinungstermin: 4.2.2025
Achtung: Artikel ist nicht in deutscher Sprache!
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Klappentext
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall of an American icon.