Anita Sharma: Crowdfunding, Gebunden

Klappentext

Traditional banks and venture capitalists have long held the keys to entrepreneurial success - but what if start-ups could bypass these gatekeepers entirely? This book explores crowdfunding as a transformative alternative that enables fund raisers to mobilize capital directly from large numbers of individuals through dedicated online platforms. It examines how this innovative medium challenges conventional funding sources and empowers entrepreneurs, with particular emphasis on developing economies where crowdfunding represents both a viable funding mechanism and an emerging investment channel.

Covering all essential aspects of crowdfunding, this volume provides in-depth analysis of platforms, processes, regulatory frameworks, and due diligence requirements for successful campaigns. It offers practical guidelines tailored for young entrepreneurs, industries, and R&D organizations navigating this evolving landscape. The book's unique value lies in its focus on developing economy contexts, examining growth prospects and addressing specific challenges in markets where crowdfunding infrastructure is still maturing. Through systematic exploration of reward-based, equity, debt, and donation crowdfunding models, it equips readers with actionable insights for designing, launching, and managing effective campaigns.

An essential resource for young entrepreneurs, start-up founders, and industry professionals seeking alternative financing, this book will also benefit students and researchers in Economics, Entrepreneurship, Social Entrepreneurship, Entrepreneurial Finance, Technology and Innovation Management, Business Management, and Finance.