Andriy Krendyukov: Medical Affairs' Fundamentals: The Next Generation, Kartoniert / Broschiert

Blurb

This book explores the evolving and strategic leadership role of Medical Affairs within the pharmaceutical industry---an area uniquely positioned at the intersection of clinical science, product development, and stakeholder engagement. Spanning all phases of the medicinal product lifecycle, Medical Affairs functions as a critical bridge between industry and the broader medical community. Success in this role demands a robust, interdisciplinary skill set encompassing scientific, clinical, regulatory, and strategic competencies. The accelerating pace of technological advancement, digital transformation, and integration of artificial intelligence is reshaping the landscape of healthcare and Medical Affairs alike.

Simultaneously, healthcare systems face increasing resource constraints, while the burden of chronic disease rises and treatment options expand. In this complex environment, the success of innovative medicinal products depends not only on clinical efficacy but also on demonstrating economic value to a broad array of stakeholders, including patients, healthcare professionals, payers, regulators, and medical societies. Products that integrate the needs of these stakeholders early in development and commercialization are positioned to deliver the highest value.

The book is structured in three parts:

• Part I outlines the mission, values, and overarching objectives of Medical Affairs. • Part II delivers practical, in-depth guidance on the foundational principles and essential functions of Medical Affairs, with dedicated chapters on key activities. • Part III addresses current challenges and innovations, including ethical considerations and compliance in industry--healthcare professional interactions.

Throughout, real-world examples and applied insights illustrate core concepts, making the content highly relevant for professionals across experience levels. Whether a medical or science student exploring career opportunities in industry, or a healthcare professional seeking to broaden their strategic impact, this book serves as a comprehensive, practice-oriented guide to the future of Medical Affairs.