Alex Marland: Brand Command
Brand Command
Buch
- Canadian Politics and Democracy in the Age of Message Control
- Paperback, 03/2016
- Einband: Gebunden
- Sprache: Englisch
- ISBN-13: 9780774832038
- Bestellnummer: 8469346
- Umfang: 528 Seiten
- Gewicht: 1089 g
- Maße: 226 x 155 mm
- Stärke: 41 mm
- Erscheinungstermin: 5.3.2016
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Alex Marland is a leading researcher of political communication and marketing in Canada and an associate professor of political science and an associate dean of arts at Memorial University of Newfoundland. He has worked in the communications division of a federal government department, held a public opinion analysis position with a major polling firm, and been employed as a research manager with public relations and advertising agencies. He later held director of communications positions with several departments in the Government of Newfoundland and Labrador public service. He is the co-editor of the UBC Press series Communication, Strategy, and Politics (with Thierry Giasson) and was the lead editor of Political Marketing in Canada (2012) and Political Communication in Canada: Meet the Press and Tweet the Rest (2014), and of the open access project Canadian Election Analysis 2015: Communication, Strategy, and Democracy (2015). Alex Marland
Brand Command
EUR 47,86*