Alessia Breda: Investments in Pop-up Stores
Investments in Pop-up Stores
Buch
- Alternative Rental Models and Vacancy Risk Reduction
- Springer Fachmedien Wiesbaden, 11/2023
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783658428334
- Bestellnummer: 11694594
- Umfang: 140 Seiten
- Nummer der Auflage: 23001
- Auflage: 1st ed. 2023
- Gewicht: 248 g
- Maße: 240 x 168 mm
- Stärke: 8 mm
- Erscheinungstermin: 23.11.2023
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces.The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores.
In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value.
This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.