Alastair Campbell: Healthy Money, Gebunden
Healthy Money
- Building the Bank of the Future Around Financial Health, Data Networks and Ecosystems
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- Verlag:
- Wiley, 01/2026
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9781394389940
- Artikelnummer:
- 12329764
- Umfang:
- 256 Seiten
- Erscheinungstermin:
- 27.1.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
How-to guide for incumbent banks to use digital transformation to improve the financial lives of their customers
Healthy Money serves as both a polemic and a practical handbook on upgrading banks to be future-relevant. It uniquely integrates customer, technology, and leadership perspectives to build a "Healthy Money"-oriented bank, focusing on how banks can transform, with the explicit goal of helping customers run their financial lives effectively.
Written by Alastair Campbell, a seasoned executive with over 30 years of international experience in banking and banking advisory, this book delivers insights on:
- Thriving at a time when most growth is going on outside of the incumbent banks
- Leading a shift in focus to drive success through digital customer engagement, and perpetually giving customers more for less
- Leveraging the new realities of the deflationary effect of digital technology
- Redesigning the bank's architecture around a modular, layered and loosely coupled approach that emphasises rich customer IDs and networks, exchange assurance, fungible / configurable services and personalised experiences
- Remaking services around supporting customers to build and sustain healthy financial lives
Healthy Money is required reading for all executives and professionals at Incumbent banks seeking to reclaim centre stage by fundamentally addressing their most pressing issues in a unified way.
Biografie
Alastair Campbell was born in Keighley, Yorkshire in 1957, the son of a vet. After graduating from Cambridge University in modern languages, his first chosen career was journalism, principally with the Mirror Group. When Tony Blair became leader of the Labour Party, he asked Campbell to be his press secretary. He worked for Blair - first in that capacity, then as official spokesman and director of communications and strategy - from 1994 to 2003, since when he has been engaged mainly in writing, public speaking and working for Leukaemia Research, where he is chairman of fundraising. He has continued to act as an advisor to Mr Blair and the Labour Party, including during the 2005 election campaign. He lives in North London with his partner of 25 years, Fiona Millar. They have three children Rory, 19, Calum, 17 and Grace, 12. His interests include running, triathlon, bagpipes and Burnley Football Club.
