Inhaltsangabe

Foreword.
Preface.
Acknowledgments.
Part 1: What.
What Firms Need to Know About Social Media.
The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns.
Chapter 1: Defining and Understanding "Social Media".
Chapter 2: Social Media Policies and Guidelines: Rules of Engagement.
Chapter 3: Comparing Today's Most Popular Social Media.
Part 2: Why.
The "Why" Behind Using Social Media.
Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan.
Chapter 4: Finding Business Purpose in Social Media.
Chapter 5: Strategy Begins With "Who".
Chapter 6: Integrated Marketing Tactics.
Chapter 7: Case Studies and Examples.
Part 3: How.
How to Set up and Use the Tools.
Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs.
Chapter 8: LinkedIn
Chapter 9: Twitter
Chapter 10: Facebook
Chapter 11: Self-Publishing with Blogs
Part 4: Tips.
Tips to Being Effective Online.
Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media.
Chapter 12: Writing for the Web.
Chapter 13: Social Media Etiquette.
Chapter 14: Best Practices.
Notes.
Glossary.
About the Author.
Index.

Klappentext

Expert advice on growing your professional service firm or individual practice through social media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.
* Explores why the fastest and most leveragable way to expand relationships today is through the Internet
* Provides step-by-step approaches to successful professional blogging
* Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
* Includes pitfalls and success stories featuring notable social media trailblazers

Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

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