The Revolution Your Customers Want

Louis Columbus

Buch

Delivering on Customer Commitments

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Verlag:: Springer London, 09/2024
Einband:: Gebunden
Sprache:: Englisch
ISBN-13:: 9781846283574
Artikelnummer:: 1743380
Umfang:: 4 Seiten
Sonstiges:: 84 SW-Abb.,
Nummer der Auflage:: 2022
Ausgabe:: 2022 edition
Copyright-Jahr:: 2017
Erscheinungstermin:: 2.9.2024
Hinweis: Achtung: Artikel ist nicht in deutscher Sprache!

Kurzbeschreibung

This book is about making the switch from an inward-centric, myopic view to placing the customers needs at the centre of global manufacturing strategies. It includes case studies of manufacturers that streamline how they sell and fulfill customized products.

Inhaltsangabe

What is driving the revolution?
Case Studies Of How Manufacturing Companies Are Responding
Centering Again On the Customer Profitably
Managing Demand
Best Practices in Re-Connecting with Customers
Managing Demand and Customers
Making Channel Dynamics Work
Inquiry-to-Order Strategies Pay Off
Bringing Analytics into your Company
Making A Financial Deep Impact
Making The Revolution Your Own

Klappentext

Manufacturers have for too long been myopic in how they run their businesses. The Revolution Your Customers Want is about switching from an inward-centric, myopic view a company has of itself to one that brings the customers' needs to the centre of global manufacturing strategies. This unique approach will be bought by executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. Graduate students studying international marketing, international business or channel management and undergraduate students studying business will also buy this book.

Biografie

Louis Columbus, is a member of the Cincom Complex Manufacturing Business Solutions Team and a former Senior Analyst at AMR Research.Louis Columbus career has included senior management positions with Gateway, Ingram Micro and a software start-up, where he served as Vice President, Marketing and Business Development. Prior to joining Cincom, Louis was a Senior Analyst at AMR Research, focusing on guided selling, sales and product configuration, order management and service lifecycle management. Mr. Columbus is also currently a lecturer for graduate-level International Business and Marketing courses at Webster Loyola-Marymount University, contributing in this role for the past four years. He s also taught graduate level courses at University of California, Irvine, and California State University Fullerton.

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Kurzbeschreibung

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Biografie

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