Klappentext

Learn to:
Improve your website's visibility to attract repeat customers
Research your target audience and enhance customer service
Track your site's performance with updated marketing and analytics tools
Conduct business securely on mobile devices

Get down to business! Here's what it takes to succeed in the world of e-commerce
Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.
The right mindset -- learn how to think like a business person and plan for success
Tools of the trade -- find out what software and hardware you need as well as how to choose a web host and domain name
Think mobile -- expand your reach and engage your customers on the go with a mobile-friendly website
Spread the word -- market your business with e-newsletters, discussion groups, mailing lists, and contests
Socialize -- boost business visibility with Facebook(R), Pinterest(R), Twitter(R), and other social networking sites
Optimize -- improve both your catalog listings and your website so your business ranks highly with search engines
Beyond eBay -- open new opportunities with online storefronts and specialty marketplaces
Legal stuff -- protect your business identity, know and follow local regulations, and choose the right accounting method

Open the book and find:
Ten essential steps for starting your business
Ways to make your website more customer-friendly
How to build loyalty with great customer service
Payment options to consider
Case studies that showcase business success
Cost-effective marketing strategies
Efficient ways to manage multiple storefronts
Services for mobile merchants