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Ariel Gore is the author of the best-selling Hip Mama Survival Guide and How to Become A Famous Writer as well as the publisher of Hip Mama Magazine, which will relaunch at the same time as the publication of her memoir, The End of Eve, on March 1, 2014. Both in print and on the website Hip Mama Magazine will support and promote this memoir. In any given year, almost 30% of the U. S. population will be caring for an ill, disabled, or aging friend or family member, so The End of Eve speaks to the baby boomer audience sandwiched between taking care of both their children and their parents. In addition, Ariel's story includes her break-up with her long time girlfriend and will appeal to the LGBT and the women's memoir audience.