Alex Pentland: Honest Signals: How They Shape Our World, Kartoniert / Broschiert
Honest Signals: How They Shape Our World
Buch
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Aktueller Preis: EUR 18,45
- Verlag:
- Penguin Random House LLC, 09/2010
- Einband:
- Kartoniert / Broschiert, ,
- Sprache:
- Englisch
- ISBN-13:
- 9780262515122
- Artikelnummer:
- 5271978
- Umfang:
- 208 Seiten
- Ausgabe:
- New
- Altersempfehlung:
- 18 Jahre
- Gewicht:
- 244 g
- Maße:
- 196 x 132 mm
- Stärke:
- 15 mm
- Erscheinungstermin:
- 15.9.2010
- Serie:
- Bradford Books
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based "honest signaling,” evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.
Pentland, an MIT professor, has used a specially designed digital sensor worn like an ID badge—a "sociometer”—to monitor and analyze the back-and-forth patterns of signaling among groups of people. He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives—even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by "reading” our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. Using this "network intelligence” theory of social signaling, Pentland describes how we can harness the intelligence of our social network to become better managers, workers, and communicators.
Biografie
Alex "Sandy" Pentland directs MIT's Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program and co-leads the World Economic Forum Big Data and Personal Data initiatives. He helped create and direct MIT's Media Laboratory, the Media Lab Asia laboratories at the Indian Institutes of Technology, and Strong Hospital's Center for Future Health. His research group and entrepreneurship program have spun off more than thirty companies to date. In 2012 Forbes named Pentland one of the seven most powerful data scientists in the world. His research has been featured in Nature, Science, and Harvard Business Review.
Alex Pentland
Honest Signals: How They Shape Our World
Aktueller Preis: EUR 18,45