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Lulu Yilun Chen
Influence Empire

Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering accou…

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Buch

EUR 11,57*

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Eric Enge, Stephan Spencer, Jessie Stricchiola
The Art of SEO

"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In …

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Buch

EUR 61,48*

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Nick Bennett
B2B Influencer Marketing

A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns …

lieferbar ab 3.12.2024.

Buch

EUR 39,78*

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New Digital Markets Act

The book The Digital Markets Act (DMA) is an ex ante regulation of large digital platforms that act as gatekeepers. It not only contains many new rules for gatekeepers but also has a direct impact on all …

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Buch

EUR 129,62*

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Louisa Specht-Riemenschneider: Data Governance Act, Buch

Louisa Specht-Riemenschneider, Moritz Hennemann
Data Governance Act

The Book The Data Governance Act (DGA) establishes a legal framework for the use and sharing of data across all sectors - from industrial to mobility and health data to public sector data. It also aims to…

lieferbar ab 10.11.2024.

Buch

EUR 189,43*

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New Digital Services Act

The Book The Digital Services Act (DSA) is the successor to the e-Commerce Directive and forms the European "Constitution for Online Services". The new Act includes obligations for providers of digital se…

lieferbar ab 27.10.2024.

Buch

EUR 129,62*

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Simon Kallinger
Developing of a Lean Warehousing Model. A German Case Study

Today's supply chains have to cope with volatile markets and extremely high customer demands in a highly competitive global market, in which prices can be compared online within seconds. Therefore, compan…

lieferbar innerhalb 2-3 Wochen

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EUR 49,50*

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Eswar S. Prasad
The Future of Money

New technologies are shaking the foundations of traditional finance. Leading economist Eswar Prasad foresees the end of cash, as central banks develop their own digital currencies to compete with Bitcoin …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 25,41*

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Peter Howson
Let Them Eat Crypto

'An essential resource. Howson strikes not just at cryptocurrency, but the frauds who promote blockchain technology as a solution to any social problem' David Gerard, author of Attack of the 50 Foot Block…

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Buch

EUR 18,15*

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Janine Wendt: Artificial Intelligence Act, Buch

Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

Erscheint bald

Buch

Margo Berman
Content and Copywriting

Provides what every writer needs to create powerful, strategic copy for multiple channels and platforms Content and Copywriting: The Complete Toolkit for Strategic Marketing is a one-stop resource for w…

lieferbar innerhalb 1-2 Wochen

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EUR 49,46*

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Bernard Marr
Generative AI in Practice

DISCOVER THE NEXT REVOLUTION IN TECHNOLOGY AND SOCIETY: GENERATIVE ARTIFICIAL INTELLIGENCE Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 36,85*

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Jenny Li Fowler
Organic Social Media: How to Build Flourishing Online Communities

Take a strategic approach to social media marketing and build an organic community of followers.

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Buch

EUR 27,66*

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EU Digital Law

The book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

lieferbar ab 30.11.2024.

Buch

EUR 249,25*

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Franz Hofmann: Digital Services Act, Buch

Franz Hofmann, Benjamin Raue
Digital Services Act

The Book The Digital Services Act (DSA) creates a completely new European legal framework for digital services. This will have farreaching implications for both providers and commercial users of digital s…

lieferbar ab 10.11.2024.

Buch

EUR 259,22*

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Hartmut M. Volz,
Adrenaline

The amazing success story of the man behind Ströer, t-online.de, Statista... With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He …

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EUR 24,99*

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Nitin Seth
Mastering the Data Paradox

There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and fueling…

lieferbar ab 1.10.2024.

Buch

EUR 22,94*

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Bernd W. Wirtz
Digital Business and Electronic Commerce

Springer Texts in Business and Economics

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analyt…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 149,34*

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Steve Kaczynski: The Everything Token, Buch

Steve Kaczynski, Scott Duke Kominers
The Everything Token

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value? To properly appreciate NFTs we must first understand what they actually are, how they work and in what conte…

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Buch

EUR 17,55*

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Thomas Höppner
Self-Preferencing in Online Search

This book aims to establish a foundational understanding of the prohibition of self-favouring by digital gatekeepers as stipulated in Article 6(5) of the Digital Markets Act (DMA). It elineates current co…

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Buch

EUR 69,00*

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