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Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

Matthew Dixon, Rory Channer, Karen Freeman, Ted Mckenna
The Activator Advantage

The groundbreaking approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the professional services industry that is often…

lieferbar ab 20.5.2025.

Buch

EUR 35,39*

Frank Rose
The Sea We Swim in

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executi…

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Buch

EUR 23,42*

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

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Buch

EUR 36,89*

Donald Miller
Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

lieferbar ab 7.1.2025.

Buch

EUR 31,40*

Jono Bacon
People Powered

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer bas…

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EUR 24,42*

Atte Sallamo
B2B Revenue NOW

This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses. This method has yielded Return on Investment ranging from 324%, to 647% in B…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 31,55*

Julia Ewert
From Pitch to Profit

YOUR BLUEPRINT TO A POWERFUL AND EFFECTIVE SALES PROCESS THAT IMPROVES CONVERSION AND INCREASES REVENUE Are you struggling to stand out from the competition? Do you know how to sell successfully while st…

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Buch

EUR 22,94*

David Meerman Scott
The New Rules of Marketing & PR

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since t…

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Buch

EUR 30,90*

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

lieferbar innerhalb 1-2 Wochen

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EUR 28,91*

Carmen Simon
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain science There's an overlooked but critical scientific fact th…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 39,88*

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